The report said ZoomInfo is particularly popular with enterprises of 5,000 employees or more.īreda O’Connor, a product marketing manager with the firm, said the Salesforce plugin would be particularly helpful in the prospecting side of the sales process, making it more efficient for reps to find the details of leads they have captured through content marketing or other means. According to a re port earlier this year from research firm O penrise, it is among the most popular services of its kind, used by an average of 41 per cent of B2B marketers. ZoomInfo was acquired by private equity firm Great Hill Partners in August.

The idea is to bring better quality data in as organizations need it to get more value from their investments in customer relationshi p management (CRM), which help sales professionals find and manage leads and existing customers. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly 13 million company profiles. ZoomInfo is getting a jum p on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system.

Zoom info salesforce